PureTerra Ventures is proud to announce our latest investment in #SwanSystems. SWAN is a configurable water and nutrient management software solution that helps make data-driven decisions.
This groundbreaking technology manages annual water usage, nutrients, and provides satellite imagery that monitors crop health and identifies any issues in real-time. It enables farmers to apply the right amount at the right time, ensuring that efficiency and optimisation are achieved while maintaining the highest production levels.
PureTerra Ventures has diligently searched the globe for a game-changing solution and not just a noisemaker in irrigation technology. We went all out in our search, and it paid off; we found exactly what we were looking for in Perth, Australia and couldn’t be more excited to have them as our newest partners.
Agriculture irrigation accounts for more than 70% of water use worldwide. Finding a solution to reduce unnecessary water consumption in agriculture and outdoor green spaces has been crucial to PureTerra. We believe this area will have more impact on reducing worldwide water consumption than anything else.
Farming is difficult enough without the added challenges of changing weather patterns, increasing water scarcity and the need to grow more with less. Global agriculture is further complicated by a deluge of data from technologies that often confuse rather than direct decision making. SWAN’s focus is on the precise scheduling of water and nutrients to get the most out of every input. Agnostic of hardware and already able to integrate with over 80 different leading hardware solutions, SWAN turns current, historical and predictive data into simple and actionable irrigation decisions. It is configurable across crop type, soil type, growth stage and seasonal outlook.
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