With fewer issues more important in the area of sustainability than water, Richard Brubaker sat down with Maarten Ter Keurst from Pureterra Ventures in Shanghai to talk about the work of the PureTerra fund to identify and incubate water startups.
Identifying, and executing investments aside, where this interview will be of particular interest to entrepreneurs is the work that that they do to help entrepreneurs commercialize their idea through supporting the development of leadership and business skills. A challenge he says “entrepreneurs” face as the move from the lab to the market.
About #EntrepreneursForGood Series: Through this series, Richard speaks with Asia based entrepreneurs whose mission it is to bring solutions to the environmental, social, and economic challenges that are faced within the region to learn more about their vision, the opportunities they see, and challenges that they have had to overcome. It is a series that we hope will not only engage and inspire you, but catalyze you and your organizations into action. To identify a challenge that is tangible, and build a business model (profit or non) that brings a solution to the market