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Clean water for all

Strategic investments in disruptive water technologies

About us

PureTerra Ventures is a boutique VC that invests globally in disruptive water technology companies at the commercialisation stage

We focus on advanced scientific and engineering technologies for key impact themes: water quality, water quantity, water infrastructure resilience and a healthy underlying ecosystem.

Vision and mission

Access to clean water is becoming the most pressing societal and environmental issue globally. Water is vital for life, and no substitute is available.

We are dedicated to empowering water entrepreneurs and their innovative technologies to achieve:

Clean water for all

Access our 2024
Impact Report

Value Add

PureTerra is built for entrepreneurs, by entrepreneurs. Our global network and deep expertise in the water industry, combined with experience in commercialising early-stage companies, positions us uniquely to provide water entrepreneurs with relevant, practical, no-nonsense advice.

How we create value


Entrepreneurship​

The founders of PureTerra are entrepreneurs at heart with a strong track record of building successful businesses. PureTerra provides coaching to entrepreneurs and work closely with portfolio companies to drive strategic growth and optimize operational performance.

Deep Industry Knowledge​

As water focused fund, PureTerra has evaluated over 2,000 water startups, engages with key industry leaders, and attends all major events to build bespoke water intelligence. Our deep expertise in the water industry and commercializing early-stage technologies allows us to provide entrepreneurs practical, no-nonsense advice.


Expansive Global Water Network

PureTerra is well-connected in the water ecosystem. We introduce portfolio companies to potential new clients, connect founders to share best practices, rally external investors for a new investment round and connect our startups to potential exit parties.

Investment Criteria

Dedicated and experienced
management team

Disruptive
water
innovation

Positive
water impact

Synergies
for active contributions

Strong
intellectual
property

Ready for commercialization with high growth potential

Startups

The startups we have backed reflect our commitment to disruptive water innovation and outstanding entrepreneurs. Each company is chosen for its growth potential and alignment with our mission.

  • Transcend builds software to accelerate the design and construction of innovative & sustainable critical infrastructure.

  • Ceramic membranes to recover water in the harshest condition.


  • A cloud platform that automates condition assessment directly from a wastewater pipe CCTV footage.

  • Advanced and intelligent environmental monitoring solutions.


  • Systems for low emissions decentralised wastewater treatment and removal of micropollutants to provide access to clean water.

  • High-performing green catalyst mimicking body natural enzymes designed to significantly reduce the use of chemicals, heat and water.

  • Securing the integrity of critical OT processes by delivering AI-enhanced monitoring and in-depth operational perception.

  • Monitoring groundwater dynamics with sensors and samplers.


  • A SaaS platform for agriculture powered by artificial intelligence, that specializes in developing unique crop prediction models, helping agribusiness to increase the (water) efficiency and sustainability of their land.

  • A proprietary vacuum membrane distillation technology that advances sustainable critical mineral sourcing and recovery.

  • Predicting irrigation needs to minimise water, and nutrition losses and optimize crop health.

  • Rapid and reliable microbial detection and enumeration to reduce the risk of water contamination.

  • Offering a water remediation and desalination technology using supramolecular chemistry and nanotech to produce purified water.

Team

Our impact-driven team consists of a strong combination of water experts, entrepreneurs and investors

Alexander Crowell
Partner

Gijs De Bruin
Partner

Liza Faber
Associate

Honor Meadows
Head of Operations and Control

Nic Pannekeet
Partner

Dylan Perales
Principal

Job van Schleven
Partner

Xavier van Slooten
Associate

Interested in joining?