Our Mission Statement
Our Vision
01
Clean
Water
For All
Our Mission
02
To foster innovative solutions and technologies for global water sustainability
To be recognized for integrity, respect, and a commitment to continuous improvement
To lead in providing clean water access through dedicated initiatives and education
Our Values
03
Integrity and respect
Curiosity and innovation
Entrepreneurial spirit
Focus and fun
Passion for water
The challenge
Water is vital for life, crucial for humans, nature and industry to thrive. With growing industrialisation, populations, and climate change, water is under threat globally: too little, too much, too dirty.
Our Mission
PureTerra Ventures is dedicated to empowering water entrepreneurs and their innovative technologies to achieve:
Clean water for all
Our focus
Advanced scientific hardware and software startups for water 2.0 in key impact themes: water quality, water quantity, water infrastructure resilience and a healthy underlying ecosystem.
Theory of change
How PureTerra Ventures aims to impact the water tech ecoystems:
Inputs
PureTerra Ventures has developed a comprehensive investment strategy rooted in over three decades of experience in the water industry. Our firm is driven by an unwavering passion for entrepreneurship and innovation, recognizing the critical need for breakthrough technologies to address the escalating global water crisis. By leveraging our extensive entrepreneurial experience, capital raised and network, we are uniquely positioned to identify and support impactful water technology startups.
Outputs
Our goal is to scale water technology companies to bring about transformative solutions that ensure sustainable water management, enhance water quality and quantity, by supporting the development of these cutting-edge technologies, we aim to address the escalating issue of global water stress, which is increasingly prevalent even in developed regions.
Outcomes/Impact
We are committed to attracting co-investments into the water sector, fostering a future where innovative technologies can sustainably manage and solve water-related challenges, ultimately contributing to a sustainable planet. Our key impact themes are integrated within our Water Impact Framwork, presented on the next slide.
Our Water Impact Framework
We measure the impact being made by our portfolio companies.
This overview of our Water Impact Framework provides an insight into the diverse impact metrics employed to measure impact in the
water sector.
The overview is not exhaustive. Metrics are determined for each portfolio company separately on a case-by-case basis.