Strategic alliance with Van der Ende Group

The catch-22 with start-ups is that the innovator needs commercial traction to become a viable business and the clients who don’t want to take the risk of working with a start-up, even though it could offer them a great competitive advantage. Fortunately, there are still companies willing to spend more time and energy exploring these opportunities.

That's exactly the vision behind our recent strategic alliance between Van der Ende Group and PureTerra Ventures.

By joining forces, we aim to pave the commercial way for groundbreaking solutions in the environmental and water sectors.

PureTerra is a specialist fund that invests in disruptive water technologies. It focuses on innovations related to water quality, efficiency, treatment, and circularity.

Van der Ende Group is an innovator, manufacturer and supplier of technical products for water, air, climate and filtration. With a variety of solutions, both standard and customized, for climate and water challenges in high-tech greenhouse horticulture, Van der Ende’s product portfolio offers an excellent response to current global developments.

So, this partnership is not just about collaboration; it’s about unlocking the full potential of cutting-edge technology and market access to make a lasting difference.

We, as PureTerra, can offer more value to our portfolio companies and build a deeper understanding of the market. Van der Ende will be offered opportunities to distinguish themselves from the competition.

This alliance is a testament to the transformative power of partnerships in driving innovation and creating a brighter, more sustainable future.

Join us in this journey as we redefine what's possible through collaboration and shared vision.

Thanks, Lex van der Ende, Micha van Nieuwkerk and Marcel Boon!